Art Siegel
SeaBird Associates

Articles on generating sales leads, sales prospecting, best sales skills, building and using sales tools, and sales team management and training

Generating sales leads

• Building great advertising campaigns
• Twelve ways to make your advertising produce more results
• Twelve more ideas to make your advertising produce more results
• Nine steps to great print advertising
• High-impact direct mail campaigns
• Three keys to direct mail campaign success
• Alfred Hitchcock on direct mail campaigns
• Making direct mail work for big-ticket sales
• Building a direct mail database
• Getting the most from bingo leads
• Getting publicity: making press releases work
• Sales networking: your link to more sales to businesses
• Multiply your sales through referrals
• Using a mailing to warm your telephone cold calls

Best sales skills

• Powerful sales closings
• Buying signals: clues that they might be a buyer
• Turning around sales objections
• Deliver four-star yesses
• The standard scripted sales pitch died last millennium
• Learn about selling from Court TV
• Harnessing the power of body language in selling
• Harnessing the power of body language in selling - part 2
• Sales forecasting: how much business will you close in the year ahead?
• Selling to the baby boomer generation
• What makes customers buy?
• Build sales with "just one more thing"

Building and using sales tools

• Getting impact with case study "articles"
• Mining for treasure in annual reports
• Why some sales cover letters sell, and most sales cover letters unsell
• Build great PowerPoint sales presentations with a compelling story flow
• Writing winning sales proposals
• How to turn a winning sales proposal into a loser
• Enhance your web site with stock photography
• Pulling resellers to your web site
• I guarantee this is the best sales article you have ever read!
• Two ways managers can benefit from salesforce automation
• Capturing effective data in your sales contact manager
• Using information effectively from your contact manager
• The art of telephone cold call timing
• Telemarketing: the literature follow-up call
• 42 tips for more effective, powerful telemarketing campaigns - part 1
• 42 tips for more effective, powerful telemarketing campaigns - part 2
• 42 tips for more effective, powerful telemarketing campaigns - part 3
• 42 tips for more effective, powerful telemarketing campaigns - part 4

Sales team management

• Interactive web sites maximize sales team involvement
• Increasing the conversion of telephone sales leads
• Close sales now by picking the low-hanging fruit
• Interviewing questions to reveal the best sales reps
• Recruiting salespeople: the death of a sales plan
• Motivating sales rep performance
• Motivating sales performance: win with sales contests
• Interactive web sites maximize sales team involvement
• Hiring an advertising agency for your small business
• Measuring the sources of your sales leads
• When the customer hires a consultant to help with vendor selection

• Superior customer service is in the eye of the beholder

  ---

  Art Siegel
  SeaBird Associates Inc
  3011 NE 7th Drive
  Boca Raton, FL 33431
  Phone: 561-750-9233
  E-mail: Art Siegel

  About SeaBird Associates Inc

  About Art Siegel