Generating Sales Leads

Articles on direct mail and sales letters, publicity and public relations, advertising, tradeshow and event marketing, lead generation strategy, and sales prospecting. 

• Direct mail and sales letters
• Publicity and public relations
• Advertising
• Tradeshow and event marketing
• Lead generation strategy
• Sales prospecting

• High-impact direct mail campaigns
• Three keys to direct mail campaign success
• Alfred Hitchcock on direct mail campaigns
• Making direct mail work for big-ticket sales
• Building a direct mail database

Publicity and public relations

• Getting publicity: making press releases work

Advertising

• Building great advertising campaigns
• Twelve ways to make your advertising produce more results
• Twelve more ideas to make your advertising produce more results
• Newspaper inserts: effective advertising tools for small businesses
• Nine steps to great print advertising

Tradeshow and event marketing

• Mining for sales leads at trade shows

Lead generation strategy

• How to measure the heat of your sales leads
• Measuring the sources of your sales leads
• Getting the most from bingo leads
• Tired of cold calling? Try a marketing survey

Sales prospecting

• Sales networking that gets results
• Sales networking: your link to more sales to businesses
• Multiply your sales through referrals
• Using a mailing to warm your telephone cold calls