Building And Using Sales Tools

Articles on telephone selling, brochures and other printed sales tools, Internet and e-mail marketing, CRM and salesforce automation, and other sales tools

• Telephone selling
• Brochures and other printed sales tools
• Internet and e-mail marketing
• CRM and salesforce automation
• Other sales tools

Brochures and other printed sales tools

• Getting impact with case study "articles"
• Mining for treasure in annual reports
• Why some sales cover letters sell, and most sales cover letters unsell

Internet and e-mail marketing

• Enhance your web site with stock photography
• Pulling resellers to your web site

CRM and salesforce automation

• Capturing effective data in your sales contact manager
• Using information effectively from your contact manager
• Get all that information into your SFA system
• Building a direct mail database
• Two ways managers can benefit from salesforce automation

Other sales tools

• Build great PowerPoint sales presentations with a compelling story flow
• Writing winning sales proposals
• How to turn a winning sales proposal into a loser
• I guarantee this is the best sales article you have ever read!